Performance Marketer & Media Buyer
I build the account, run the tests, and scale what holds up.
Leonardo Silva, performance marketer and media buyer based in São Paulo, Brazil. Google Ads and YouTube Ads for direct-response and info-product brands, handling account structure, creative testing, and daily optimization, done by the same person end to end.
The letter
Hi. My name is Leonardo. I started running paid traffic in 2024. Within three months I had scaled more than R$5 million (roughly US$1M) in Meta Ads spend on a single operation, testing creative and audience structure at a pace most buyers take a year to reach.
I moved to Google Ads shortly after. Testing on YouTube, I found something Meta wasn't giving me: scale that held under real budget, without the volatility. I specialized there, focusing on cold-traffic funnels, Demand Gen, and Search.
In August 2025 I was hired to open the YouTube Ads department at the company I was working for. From that August through June 2026 the department generated roughly US$8 million in results, including a US$1.9 million month in February and single days with more than US$90,000.00 invested in three accounts. I became Head of YouTube Ads along the way, and picked up real team leadership experience: hiring, coaching, and coordinating the processes a media-buying team needs to move fast without breaking. Across my career I've led as many as 13 people, though I keep the core team around six when I need to move fast and still hold strong results.
Since going independent, I've managed more than US$4M in Google Ads spend across active accounts, holding an average ROAS of 1,86x. I own the account architecture, tracking, and automation myself, because the off-the-shelf options couldn't keep up with how fast I needed to test.
I'm looking to work directly with brands that treat performance as the only scoreboard that matters. If that's you, here's what I bring:
- A media buyer who scaled from zero to $4M+ in managed spend inside two years, with no agency layer between me and the account.
- Team leadership experience: built and ran media-buying teams as large as 13 people, coordinating processes and hiring to move fast without losing quality.
- Direct ownership of the full loop: account structure, campaign build, creative testing, and daily optimization.
- Proprietary tracking and automation, built by me, to catch what a dashboard alone would miss.
— Leonardo
The proof
Real accounts I currently manage, pulled directly from the dashboards I use day to day. Account names withheld for confidentiality, though the numbers are not.
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R$6.14M managed (US$ 1,174,609.38), 1.46x ROAS
Continuous management for an international info-product operation. Daily bid and budget optimization, zero account suspensions across the full period.
Screenshot pulled directly from the Google Ads dashboard.
Get the full breakdown → -
$394K managed, 1.51x ROAS
Same methodology, different market. Conversion data cross-checked against internal attribution to confirm every reported result.
Screenshot pulled directly from the Google Ads dashboard.
Get the full breakdown → -
R$103K managed (US$ 19,764.25), 1.82x ROAS
A newer, smaller account run on the same testing framework, proof the system holds at a smaller scale too, not just at the top end.
Screenshot pulled directly from the Google Ads dashboard.
Get the full breakdown → -
$26.6K deployed, 1.77x ROAS in two days
A short, high-intensity push on a single account: $26.6K spent over a 48-hour window, tracked hour by hour through my own attribution setup, closing at 1.77x ROAS with $20.5K in profit banked inside the window.
Screenshot pulled directly from my RedTrack tracking dashboard.
Get the full breakdown → -
$90.6K deployed in a single day, 1.63x ROAS
One day inside the RedTrack campaign manager I run day to day, across dozens of active campaigns on a single account structure: $90.6K spent, $147.9K in tracked revenue, $57.2K profit, 1.63x ROAS.
Screenshot pulled directly from RedTrack's campaign manager.
Get the full breakdown →
Background
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01Self-taught, tested in production No course sold me the method. I built it by running real budget on real accounts, and kept only what survived contact with the numbers.
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02YouTube & Google Ads specialization Cold-traffic direct-response funnels, Demand Gen, and Search — chosen after testing Meta first and finding more durable scale, with less volatility, on Google's platforms.
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03Head of YouTube Ads, team leadership Hired in August 2025 to open the YouTube Ads department at the company I worked for, and promoted to Head of YouTube Ads along the way. The department generated roughly US$8 million through June 2026, including a US$1.9 million month in February. Led teams of up to 13 people, usually keeping a core group of around six to move fast and hold results.
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04Proprietary tooling Custom campaign monitoring and attribution integration, built to catch what manual dashboard-checking misses, and to keep optimization decisions tied to real conversion data.
Let's talk
If you're running a direct-response or info-product brand and need someone who owns the account end to end, from structure and testing to daily optimization, I'd like to hear about it.